Wold Cup and Fashion ... a good match

Bebe seems to be the first major international Fashion Brand this year (besides a number of mass market and sports related consumer brands) who has dedicated a whole campaign to its association with the World Cup 2010.

High Fashion Photographer Giuliano Bekor, one of Bebe's fave photographers, who has shot many a campaign for the fashion house in the past, has been entrusted with their World Cup campaign and once again offers us a great behind the scenes look into his photography world full of creative tricks.

Over the years, from one Olympics and World Cup to the next, the fashion world has produced numerous very beautiful High Fashion shoots integrating such themes as fencing, fishing, surfing, rollerblading .... in fact Dubai's ever so talented couple Ayaad and Meredith Damouni from Captial D Studio just produced a beautiful campaign for Hermes incorporating Tennis as a theme published in their monthly D-Journal.

Check out some of the stunning editorials and campaigns of recent years integrating Sports and High Fashion.

Photo Credits: www.elle.com www.d-journal.net www.capitaldstudio.com www.vogue.com www.fashionindie.com www.